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Author: Admin | 2025-04-28
The sports area. It was headed by Andrea Tomat, who took on the role of President and CEO of the new company. The company was renamed Lotto Sport Italia. Andrea Tomat, leading the company, rebranded the business by focusing on football and tennis, outsourcing about 90% of footwear and apparel production to the Far East. He established a logistics hub in Hong Kong as a distribution center and invested in research. During the 2006 FIFA World Cup, he launched Zhero Gravity, the first laceless sports shoe. The following year, he introduced SynPulse, a tennis shoe that absorbs shocks and converts them into energy.[1]In 2007, Lotto Sport Italia acquired the American brand Etonic, specializing in technical running, golf, and bowling. By the end of 2016, the company announced the integration of Lotto (with €280 million in revenues in 2016) and Stonefly (with €80 million in revenue). Despite maintaining separate brand identities and legal structures, they optimized several functions. Lotto focused on sports and fashion, while Stonefly targeted the urban and comfort sectors.[2]Today, Lotto distributes its products in more than 70 countries through independent sports stores, specialty chain stores and large stores with sports departments; the brand used on wristwatches is Lotto Time.[3] The company is pushing the development of corner and flagship stores, which are now widespread in Italy and in other countries.[4]Lotto distributes its products in over 110 different countries through independent sports article stores, specialized chain-stores and large stores with specialized sports departments. Special emphasis is placed on monobrand stores (flagship stores, street stores, factory outlets) as well as corners and shop-in-shops.Sponsorships are an important part of Lotto's business. In addition to its latest agreement with USPTA and its technical partnerships with the ATP, WTA Tour and Wimbledon, Lotto is visible at all Grand Slam tournaments and championship series and has been a part of the Italian Open for more than 30 years. More than 120 professional players now wear the "double diamond" logo, including the No. 1-ranked women's doubles team of Virginia Ruano Pascual and Paola Suárez.[citation needed] Joburg Super Kings Bangladesh Cook Islands Samoa Solomon Islands Roy
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