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Author: Admin | 2025-04-28
Should aim for.However, it's important to focus on quality, hyper-relevant hashtags — even using 5 or 10 hashtags is better than zero. #TalkDataToMe: Read Later’s full data report to discover the optimal number of hashtags for reach and engagement.What Are the Different Types of Instagram Hashtags?Before selecting hashtags for your posts, it’s a good idea to consider the different types of Instagram hashtags you can include. This will help make sure you’re covering all the bases with your hashtag strategy.There are five main types of hashtags to consider: Location-based hashtags: Like #BryantPark or #LowerEastSideBranded hashtags: For campaigns, events, or employer branding, like #LifeAtLaterIndustry hashtags: That describes your niche, like #SocialMediaManagers or #WeddingPlannersCommunity-focused hashtags: To bring your community together, like #VanLifeLiving or #IAmASweatyBettyDescriptive hashtags: Which describe the content of your actual post, like #WoodwickCandles or #SheaButterProducts There’s no secret formula for how many of each category you should include, but keeping them in mind can provide hashtag inspiration and guide your captions. How to Find Trending Instagram Hashtags for Your Content StrategyLater’s hashtag report shows that adding 20-30 hashtags to your Instagram posts is the best way to increase your reach and engagement rates. But how do you find relevant hashtags for every post? Here are three tactics you can use:With Later’s Instagram Hashtag Suggestions tool, you can find hashtags based on the content of your post and similar hashtags in your industry. To use it, tap "Hashtag Suggestions," and you'll get two options to populate hashtags:Auto: Get automatic hashtag suggestions based on your captionSearch: Enter a hashtag and it'll suggest relevant ones Tactic #2: Conduct Research on the Instagram Explore PageThe Instagram Explore page is a great source of inspiration for your Instagram hashtag strategy. For the best results, search for keywords that are relevant to your brand or content and check out the “Top” results: These posts clearly perform well with Instagram's algorithm, so take note of the different hashtags being used and whether they could work for your content.Tactic #3: Check Instagram Hashtag Volume Using Instagram’s Tag Search ToolWhen it comes to finding the best hashtags, post volume is an important metric.If a hashtag has already been used on millions of posts, chances are your post will be drowned out by the masses.On the other hand, if a hashtag only has a few hundred posts, it's likely that no one is searching for it on the Instagram Explore page. For a safe middle-ground, aim for hashtags with between 10K-200K posts. To check a hashtag's post volume, head to Instagram's tag search tool on the Explore Page: This is a great way to vet your hashtags, and can also provide valuable inspiration. For example, you might discover a more
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