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Author: Admin | 2025-04-27
For non-member students was in the low category. This is similar to the attention category patterns of IAAS member and non-member students. 5.3. The Effect of Attention on Action (H3)The results showed that attention did not significantly influence action; therefore, Hypothesis 3 (H3) was rejected. The results of the distribution show that the attention of IAAS member students and non-IAAS members towards food waste campaigns is lower than actions or efforts to reduce food waste. Several factors influence actions taken; accordingly the influence test results showed that attention indirectly affects action. Needs recognition, information search, and evaluation processes have become important parts of behavior and can predict the actions that individuals may take [55]. These results align with the research by Xue et al. [34]), which showed that attention is a crucial factor needed to encourage individuals to seek further information. However, attention does not directly influence action. Several other factors can also influence actions towards food waste reduction. An individual’s pro-environmental behavior is determined by psychological factors such as perceived behavioral control, attitudes, values, norms, morals, intentions, and factors that impact action through the indirect influence of beliefs and motivation [56]. However, the results of this study showed that the action category was high for IAAS member students. In addition, the action category of non-members of the IAAS was in the medium category. 5.4. The Effect of Attention on Knowledge Sharing (Share) (H4)The results showed that attention did not significantly influence knowledge sharing (share); thus, Hypothesis 4 (H4) was
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