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Author: Admin | 2025-04-28
Also taking rights over LCS to develop a golf line. By 1999 the company didn't have a single cyclist in its range of sponsored athletes. The company was taken over by another entrepreneur, Oliver Jacques, who would be then imprisoned after charges involving counterfeit Adidas and Nike products.[7]After a long time of financial troubles and scandals, the company was relaunched in 2005 by Robert Louis-Dreyfus (coincidentally the former CEO of Adidas), through a Swiss investment company, Airesis. It was relocated on its original home in 2010, refurbishing the original factory in Romilly-sur-Seine, with production now centralised in France. LCS returned to sponsor cycling teams. In 2012, the company restarted its partnership with the Tour de France.[10]On 22 November 2024, majority owner Airesis placed Le Coq Sportif into receivership, aiming to reorganize the company: Le Coq Sportif produced uniforms for the French Olympic and Paralympic teams at the 2024 Summer Olympic and Paralympic Games respectively, but increased publicity at the Games did not stop Le Coq Sportif's consecutive quarterly financial losses. Furthermore, the French Rugby Federation sued Le Coq Sportif in September 2024, claiming €5.3 million in unpaid sponsorship fees. The company also took out two emergency loans in 2023 – €12.5 million from the French government, and €2.9 million from the Paris Organising Committee for the 2024 Olympic and Paralympic Games.[11]Le Coq Sportif Argentina jersey worn by Diego Maradona at the 1982 FIFA World CupThe company sponsors the Quick Step-Innergetic and Team Milram cycling teams. Le Coq Sportif also supplied
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