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Author: Admin | 2025-04-28
And the company went public in December of that year.[31]Wieden+Kennedy, Nike's primary ad agency, has worked with Nike to create many print and television advertisements, and Wieden+Kennedy remains Nike's primary ad agency.[32] It was agency co-founder Dan Wieden who coined the now-famous slogan "Just Do It" for a 1988 Nike ad campaign,[33] which was chosen by Advertising Age as one of the top five ad slogans of the 20th century and enshrined in the Smithsonian Institution.[34] Walt Stack was featured in Nike's first "Just Do It" advertisement, which debuted on July 1, 1988.[35] Wieden credits the inspiration for the slogan to "Let's do it", the last words spoken by Gary Gilmore before he was executed.[36]Nike manufactured its first uniforms for a professional sports team in 1979 when its jersey for the Portland Timbers of the North American Soccer League debuted.[37] Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world.[38] In 1990, Nike moved into its eight-building World Headquarters campus in Beaverton, Oregon.[39] The first Nike retail store, dubbed Niketown, opened in downtown Portland in November of that year.[40]Phil Knight announced in mid-2015 that he would step down as chairman of Nike in 2016.[41][42] He officially stepped down from all duties with the company on June 30, 2016.[43]In a company public announcement on March 15, 2018, Nike CEO Mark Parker said Trevor Edwards, a top Nike executive who was seen as a potential successor to the chief executive, was relinquishing his position as Nike's brand president and would retire in August.[44]In October 2019, John Donahoe was announced as the next CEO, and succeeded Parker on January 13, 2020.[45] In November 2019, the company stopped selling directly through Amazon, focusing more on direct relationships with customers.[46]AcquisitionsA Nike flagship store in ManhattanNike has acquired and
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