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Author: Admin | 2025-04-27
These types of websites appeared back in 2005. AIDMA’s structure, developed before the internet era, lacks this digital emphasis. In contrast, AISAS helps brands focus on optimizing their online presence to guide consumers effectively through each stage.Business CaseAirbnb’s Digital Marketing StrategyAirbnb effectively uses the AISAS model to guide consumers from interest to action and encourage sharing:Attention: Airbnb captures attention with visually appealing ads featuring unique travel destinations and accommodations.Interest: The platform deepens interest by showcasing diverse and engaging listings that resonate with various traveler needs, from budget to luxury experiences.Search: Potential guests often turn to search engines to learn more about Airbnb locations, prices, and reviews, making Airbnb’s SEO and online presence essential in their journey.Action: After researching, consumers easily book their stays through Airbnb’s user-friendly website or app.Share: Airbnb encourages guests to share their experiences on social media, review listings, and recommend the platform, creating a feedback loop that attracts new users.Samsung’s Product LaunchesSamsung uses AISAS to amplify the impact of its new product releases, particularly for its smartphones:Attention: Samsung creates excitement with bold, impactful launch events and online ads for new models, grabbing attention globally.Interest: The company builds interest by highlighting key features, such as camera quality or innovative design, through detailed videos and interactive content.Search: Interested consumers often search online to compare models, read reviews, and check specifications, a stage Samsung supports with strong SEO and a robust digital presence.Action: Samsung’s online store and retailer partnerships make it easy for consumers to act by pre-ordering or purchasing.Share:
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