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Author: Admin | 2025-04-28
ASICS SportStyle wurde 1949 in Kobe, Japan von Kihachiro Onitsuka gegründet. Damals hieß die Marke noch Onitsuka Tiger. Im Zuge der Fusionierung mit dem Sportunternehemen GTO Sports Nets & Sportswear wurde dann ASICS zu der Marke, die wir heute kennen. shop now Onitsuka Tiger became a sub-brand of ASICS. The name ASICS is a derivation from the Latin saying: "Anima Sana in Corpore Sano." Which translates as "sound body, sound mind". Today, ASICS is best known for its running shoes and their retro runners. But the first shoe they produced in 1949 was a basketball shoe. In the course of time they devoted themselves to running and later to other sports. With the GEL technology they revolutionized running. In 1987, ASICS came up with the idea of incorporating GEL in the soles of their shoes. To this day, the technology is still used in modern runners, which underlines the foresight of ASICS. The brand's most famous models are the GEL-LYTE III, GEL-Saga II or the GEL-Kayano series. It all started with a handmade sample of an ASICS GEL-LYTE III with red and grey details, also known as the "Koi". When we took pictures of the sample and posted them on the internet, sneaker fans from all over the world started to get excited. The interest and demand were so great that ASICS and us started the awaited collaboration. In 2015 the AFEW x ASICS GEL-LYTE III "Koi" was then released. For three days sneaker fans from all over the world camped at our store to get one of a pair. To this day, the "Koi" is still considered one of the best Colorways on the GEL-LYTE III, which makes us even prouder. In 2018 the sequel of the Koi saga followed, the "Orange Koi". At the Sneakerness of the same
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