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Author: Admin | 2025-04-28
(again). By 2011, Reebok took things a step further, making Swizz Beatz their creative director.Pharrell Williams and Nigo attend the Opening Of Billionaire Boys Club Flagship, 2016.Meanwhile, Kanye West’s star was on the rise. (Disclaimer: we do not support his crazy stunts or beliefs or whatever goes in that man’s head).His debut album, “The College Dropout,” even got its special BAPE edition, marking Kanye’s official entry into the sneaker world. In 2009, he upped the ante with a collection of sneakers for Louis Vuitton, including the “Louis Vuitton Don” and the “Jaspers”. This move set the stage for something even bigger.Kanye wasn’t satisfied with just slapping his name on existing designs. He craved creative control. In 2009, he convinced Nike to give him the unthinkable – his signature shoe, the Air Yeezy. This was a monumental moment – the first time Nike ever bestowed such an honour on a non-athlete. Designed by Kanye and Nike’s Mark Smith, the Air Yeezy was an instant smash, selling out in all three colourways faster than you could say “Yeezy.”The success continued in 2012 with the Air Yeezy II, which also disappeared from shelves in a heartbeat. But things got complicated. Kanye wanted more freedom to design, and Nike wasn’t budging. This creative clash ultimately led to a split in 2013. However, Nike snuck in one last dig with the ultra-hyped “Red October” Yeezy II released later that year. Kind of a sneaky “last laugh” at the end of the Kanye-Nike saga.February 2015 marked a new era. Kanye debuted his first shoe with Adidas, the Yeezy Boost 750. This collaboration was a game-changer. Unlike Nike, Adidas gave Kanye the freedom he craved to create his entire line. Every single Yeezy release since then has been a success story, solidifying Kanye’s massive influence on streetwear and sneakers Their relationship might be rocky now, but it still made an impact.Kanye West and Adidas Yeezy Boost 750, 2015.Pharrell, with his thriving Adidas line, joined the ones at the top. Consider also his recent appointment at the helm of Louis Vuitton, and you’ll see the perfect trajectory. Rappers had officially dethroned athletes as the ultimate tastemakers in the sneaker world. It’s no surprise that Under Armour followed suit, bringing in A$AP Rocky for a multifaceted partnership in 2017. The move, as Under Armour explains, allows Rocky to “explore new product avenues” – a fancy way of saying they’re
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