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Author: Admin | 2025-04-28
Technology, through the use of data mining technology can help enterprises accurate marketing activities, more reasonable design website platform, fully explore the real needs of potential customers, better to maintain the relationship between customers, so as to effectively improve the economic benefits of the enterprise.Based on this, this paper studies the application of data mining technology in e-commerce, summarizes the relevant concept of data mining, discusses the application of data mining technology in e-commerce website design, mainly from improving the website design, customized personalized interface, to judge the efficiency of the Web site, which will have a certain role in promoting the healthy and stable development of e-commerce.Web‐mining applications in e‐commerce and e‐servicesOnline Information Review, 2008PurposeThe purpose of this guest editorial is to introduce the papers in this special issue.Design/methodology/approachA brief introduction about the issue of web‐mining applications in e‐commerce and e‐services is provided, along with a summary of the main contributions of the papers that are included in the special issue.FindingsThe value of web‐mining techniques can be enhanced through applying them to real environments such as e‐commerce and e‐services. The research fields of web mining, e‐commerce and e‐services can also be expanded.Originality/valueAn overview of the special issue and related research is provided in this paper.A Study of Customer Behaviour Through Web Mining2015Web mining is the extraction of interesting and potentially useful patterns and hidden information from web documents and web activities by applying data mining technology. The most important challenge of electronic commerce (E-commerce) is to understand as much as possible the customers' wants, desires, and buying patterns to ensure competitiveness in the E-commerce era. Nowadays, any information related to consumer behavior has an important value in the highly competitive nature of the E-commerce market. Therefore, web mining can be used to find those obvious data that have potential
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