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Author: Admin | 2025-04-27
AdvertisementSKIP ADVERTISEMENTYou have a preview view of this article while we are checking your access. When we have confirmed access, the full article content will load.Quaker Oats announced it would drop the name Aunt Jemima last summer after the killing of George Floyd and the widespread protests over racial inequality.Aunt Jemima formally rebranded itself as the Pearl Milling Company.Credit...PepsiCoFeb. 9, 2021It has been a staple of American breakfast tables for more than a century, but has long faced criticism that its name and likeness are rooted in racist imagery.Now, Aunt Jemima has a new name: the Pearl Milling Company.In an announcement on Tuesday by PepsiCo, which owns Aunt Jemima’s parent company Quaker Oats, the pancake-mix and syrup line formally began rebranding itself and moved one step closer to permanently abandoning its 131-year-old name.The new name comes from the milling company in St. Joseph, Mo., that pioneered the self-rising pancake mix that became known as Aunt Jemima, according to PepsiCo, which said the rebranded products would arrive in stores in June.The change has been in the works since last June after the killing of George Floyd catalyzed widespread protests over racial injustice and a nationwide reckoning over symbols of the Old South and their meaning. Several large food companies came under fire for using racial stereotypes, including Quaker Oats, which said it would drop the Aunt Jemima name, redesign its packaging and pledge $5 million to support the Black community.The company unveiled a redesigned website for its line of Aunt Jemima
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