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Author: Admin | 2025-04-28
Topics Artificial Intelligence and Business Strategy The Artificial Intelligence and Business Strategy initiative explores the growing use of artificial intelligence in the business landscape. The exploration looks specifically at how AI is affecting the development and execution of strategy in organizations. In collaboration with BCG More in this series Barbara (Barb) Wixom, principal research scientist at MIT’s Center for Information Systems Research (CISR), draws on 30 years of research in this bonus episode of the Me, Myself, and AI podcast. She believes data monetization is the key to enterprise success with AI and breaks down why.With hosts Sam Ransbotham and Shervin Khodabandeh, Barb details case examples to highlight best practices for AI implementation and how to measure value, as well as how data governance and ethics play a critical role in successful AI projects. They also talk about what companies get wrong and the challenges and rewards of AI research. Subscribe to Me, Myself, and AI on Apple Podcasts or Spotify.TranscriptShervin Khodabandeh: What’s the most important way to measure the impact of AI on an organization’s success? One AI researcher shares her opinion on today’s episode.Sam Ransbotham: Welcome to Me, Myself, and AI, a podcast on artificial intelligence in business. Each episode, we introduce you to someone innovating with AI. I’m Sam Ransbotham, professor of analytics at Boston College. I’m also the AI and business strategy guest editor at MIT Sloan Management Review.Shervin Khodabandeh: And I’m Shervin Khodabandeh, senior partner with BCG and one of the leaders of our AI business. Together, MIT SMR and BCG have been researching and publishing on AI since 2017, interviewing hundreds of practitioners and surveying thousands of companies on what it takes to build and to deploy and scale AI capabilities, and really transform the way organizations operate.Sam Ransbotham: Hi, listeners. Thanks for joining us. Shervin and I are talking today with Barb Wixom. She’s a principal research scientist at MIT’s Center for Information Systems Research, known as CISR. Barb has been leading research on technology topics at CISR since 2013 and has new research on the use of data and AI in business. As listeners know, Shervin and I have both been researching similar topics for years as well now, and we feel like Barb is a kindred spirit in that respect. So we’re hoping to talk about some of our shared experiences and perhaps get a little bit nerdy researching about AI in general. It’s a really fast moving, complex topic that is kind of hard to understand well. And just as an aside, Barb is one of my favorite people in academia. Actually, why did I even qualify that with “in academia”? That was dumb of me. I should have [said]
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