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Author: Admin | 2025-04-27
Herança que vem desde o Enzo Ferrari. Ao eletrificar, pode-se perder a experiência sensorial única de dirigir um carro de alta potência.2️⃣ Empresas estão buscando formas de digitalizar a experiência do cliente, mas em marcas centradas em elementos sensoriais do produto, as decisões não parecem óbvias.3️⃣ Bens de luxo não fazem sentido racionalmente. Ter a sensação completa do produto é realmente importante. Eletrificar um carro pode perder muito o valor emocional. Portanto, trata-se de um grande dilema e por isso o case da Ferrari é interessante e pode levar reflexões a vários executivos de diversas indústrias enquanto pensam sobre como responder aos avanços tecnológico em seus setores.Entre em contato com a Decoupling.co e saiba como a empresa pode aconselhar as grandes decisões de inovação em modelos de negócios na sua empresa.Confira o vídeo aqui: https://lnkd.in/d9Zi9kM6#Decoupling Discussão do caso de Harvard Sobre a Ferrari | Decoupling Brasil https://www.youtube.com/ To view or add a comment, sign in Strategy & Sales 4mo Edited LVMH strikes sponsorship deal with Formula 1 Financial Times"...LVMH will become a top sponsor of car-racing franchise Formula One as the leading #luxury group pushes further into the world of #sport.The agreement will start in 2025 and run for a decade. The deal is worth just under €100mn a year, according to two people with knowledge of the arrangement.It will involve several top #brands of Bernard Arnault’s luxury empire including Louis Vuitton, the world’s biggest luxury brand by sales, drinks division Moët Hennessy and watchmaker TAG Heuer.The deal was led by Frédéric Arnault, who was promoted to head LVMH’s #watchmaking division at the start of the year. He was previously chief executive of Tag Heuer and is a graduate of France’s top engineering school École Polytechnique , like his father.Luxury groups have increasingly targeted sports to grow their audience and popularity. While luxury has long been associated with elite sports such as show jumping and #tennis, links with more mainstream sports such as #basketball and #football are becoming more frequent.The French group’s deeper foray into the world of #racing follows its high-profile sponsorship of the Paris Olympics, where bars flowed with Moët Hennessy drinks and athletes were awarded medals made by LVMH-owned jeweller CHAUMET.Earlier this year LVMH launched a new Louis Vuitton ad campaign featuring tennis stars Roger Federer and Rafael Nadal hiking in the Italian Dolomites. It was a new iteration of a 2022 campaign featuring footballers Cristiano Ronaldo and Lionel Messi playing chess.Formula One, meanwhile, has been on a years-long push into new markets and new audiences. Since US-based Liberty Media acquired it for $8bn in 2017, the racing calendar has expanded to flashy locales in Miami and Las Vegas, and Netflix docu-series Drive to Survive has helped
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