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Author: Admin | 2025-04-28
Black and white keffiyeh has been a symbol of Palestinian nationalism since 1968. Louis Vuitton, however, changed the colours from the original black and white to blue and white which Palestinians and pro-Palestine social media activists called the colours of the flag of Israel, sporting with House signature patterns which was described as 'disgraceful'. Some users of Twitter began to tweet memes using the quote "If I don't steal it, someone else will" from a repatriated Israeli citizen who had recently gone viral for trying to illegally occupy the home of a Palestinian. Another user accused Louis Vuitton for being politically neutral when it came to Palestine and Israel but "totally cool" with profiting off of the keffiyeh.[72]In 2017 Louis Vuitton made headlines for producing a men's collection using prints similar to those of the Basotho blanket and to the designs of Thabo Makhetha-Kwinana, a controversial move that sparked accusations of cultural appropriation in South Africa and Lesotho.[73][74]Advertising campaignsThe Louis Vuitton company cultivates a celebrity following and has featured famous models, musicians and actors, such as Lea Seydoux, Jennifer Lopez, Keith Richards, Kim Kardashian, Madonna, Sean Connery, Matthias Schoenaerts, Angelina Jolie, Gisele Bündchen, Mikhail Gorbachev, JO1 and David Bowie in its marketing campaigns.[75][76]The company commonly uses print ads in magazines and billboards in cosmopolitan cities. Louis Vuitton Posters by Razzia were popular in the 1980s. It previously relied on selected press for its advertising campaigns (frequently involving prestigious stars like Steffi Graf, Andre Agassi and Catherine Deneuve) shot by Annie Leibovitz. However, Antoine Arnault, director of the communication department, has recently decided to enter the world of television and cinema: The commercial (90 seconds) is exploring the theme "Where will life take you?" and is translated into 13 different languages. This is the first Vuitton commercial ad ever and was directed by renowned French ad director Bruno Aveillan.[77]In 2002, president and CEO of LVMH Watches Daniel Lalonde (later, global CEO for LVMH brands Moët and Dom Pérignon) recruited celebrities, such as Maria Sharapova, Brad Pitt, Tiger Woods, and Uma Thurman, for advertising campaigns photographed by Patrick Demarchelier. Ads featuring Woods reportedly led to a 30% boost in sales, resulting in TAG Heuer being rated as the No. 2 luxury watch brand in America by 2005.[78]In 2021, French actress and Louis Vuitton house ambassador Lea Seydoux wore a custom designed dress by Nicolas Ghesquière to the James Bond No Time to Die premiere in London. The dress itself took over 520 hours to make and the design was consisted of a white silk gown which featured a sparkling chiffon cape. The dress also included 29,000 sequins, 50,000 cuvettes and over 8800 glass beads which were carefully set on the dress.[79][80] In the same year, the luxury brand released an NFT mobile game titled Louis the Game to celebrate its founder's 200th birthday and in an effort to reach out to its younger, Gen-Z audience.[81]In 2022, Deepika Padukone was roped in as House Ambassador.[82][83]Louis Vuitton's parent company LVMH is set to enter
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