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Author: Admin | 2025-04-28
Imagine a customer bursts into your store proclaiming, “I want a chain!” The following dialogue is sure to follow as you guide your new customer to the perfect chain selection–“What style chain would you like? Well, there’s box chain, cable chain, rope chain, wheat chain — we have several choices. Okay now, which metal would you like? Hold on. I don’t think platinum is in your budget. May I suggest 14K white gold? Ahhhh perfect! Well, sir, I think a 16-inch chain might be a little short for you. How about 24 inches instead? Okay fine, let’s meet in the middle at 20 inches. Excellent! May I suggest a lobster clasp? Great! Now let’s pick the perfect pendant . . .”Choosing your chain doesn’t have to be a hassle. Quicken the experience with these five simple steps:1. Start with a chain styleStuller’s four best-selling styles — cable, wheat, rope, and box chains — are the most popular styles. And we feature them in our chain kit making it an optimal selling tool.For men: When choosing your chain, keep in mind that men generally gravitate toward wider widths such as 3mm and higher. Styles like Figaro and Curb are trendy favorites.For women: When it comes to widths and styles, popular women’s choices are more varied. As a rule of thumb, average chain width for women is around 1mm and the most common styles are cable, rope, and wheat chains.*Note: the four most popular chain styles mentioned are not gender-specific and are
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