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Author: Admin | 2025-04-28
By the Boss Selection collection.[45][46][47] Boss Selection was expanded in 2009 to include Boss Selection Tailored Line, but was integrated into the core Boss brand in mid-2012.[48][49]Recent history and rise to an international fashion group[edit]Hugo Boss store in Brisbane, AustraliaIn 2002, Baldessarini left the company and Bruno Sälzer took over the position of CEO.[50] Under his leadership, Hugo Boss was transformed into a lifestyle group, the women's line was repositioned, and international expansion was driven forward, particularly in the Asian markets.[43][51] In 2005, Marzotto spun off its fashion brands into the Valentino Fashion Group.[52] In 2007, Valentino was acquired by financial investor Permira for €3.5 billion, which subsequently exerted a significant influence on the Hugo Boss company.[53] Sälzer left the company in February 2008.[54] In mid-2008, Permira appointed Claus-Dietrich Lahrs as CEO of Hugo Boss.[55] Shortly afterward, the company launched an online shop in the UK, followed by other countries.[56] In 2009, the Boss brand was by far the largest segment, consisting of 68% of all sales. The remainder of sales were made up by Boss Orange at 17%, Boss Selection at 3%, Boss Green at 3% and Hugo at 9%.[57] Also in 2009, Hugo Boss was carved out of the Valentino Fashion Group; from then on, the Hugo Boss stake was held by Permira via its Red & Black Holding.[52] Since a share placement on the stock exchange in November 2011, Permira has held around 66% of the total share capital and 89% of the voting rights in Hugo Boss.[58] In 2010, the company had sales of $2,345,850,000 and a net profit of $262,183,000, with royalties of 42% of total net profit.[31] Hugo Boss then had at least 6,102 points of sale in 124 countries. Hugo Boss AG directly owned over 364 shops, 537 mono-brand shops, and over 1,000 franchisee-owned shops.[31]In June 2013, designer Jason Wu was hired as artistic director of the Boss womenswear collection.[59][60][61][62] The collaboration ended in 2018.[63] In March 2015, Permira announced plans to sell the remaining shares of 12%.[64] Since the exit of Permira, 91% of the shares have been floating on the Frankfurt Stock Exchange, and the residual 2% have been held by the company. 15% of the shares are owned by the Marzotto family.[65] Lahrs left the Group in 2016 and the former CFO Mark Langer was appointed as the new CEO in mid-May.[55] In the same year, Coty took over the perfume licenses for Hugo Boss from Procter & Gamble. A realignment took place shortly afterwards. As a result, the Boss Orange and Boss Green lines were discontinued, and only the Boss and Hugo brands remained active. Furthermore, the company's own global prices were adjusted, while unprofitable stores were closed, existing ones modernized and the e-commerce business was expanded.[66][67] In 2017, Hugo Boss was also included in the Dow Jones Sustainability Index for the first time. In the same year, the sales of Hugo Boss climbed by 7% during the final quarter of the year.[68] In 2020, Mike Ashley's British Frasers
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