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Author: Admin | 2025-04-27
By previous research, which has shown that information search influences consumers’ potential actions [33,39,40,41,45]. 5.9. The Effect of Search on Knowledge Sharing (Share) Behavior (H9)The results showed that search had a significant and positive effect on knowledge sharing (share); thus, Hypothesis 9 (H9) was accepted. Searching for information related to food waste on the Internet can encourage students to share the information they receive via the Internet. Share occurs when individuals obtain information from their search results and retell this information to people so that word of mouth is created [61]. After searching for information related to food waste on the Internet, the students decided to share the information they received with others. Experiences that students can share on the Internet related to efforts to reduce food waste can take the form of photos, videos, etc. Experiences can be conveyed directly face-to-face or through writing, pictures, or videos) [62]. The application of behaviors to reduce food waste obtained from the recommendations of others can also generate a desire to share experiences, and satisfaction with the activities carried out will make it easier for someone to share experiences related to these activities [63]. The search for information continues until a person feels that they have enough information to accurately increase their knowledge, so that the information is passed on to a wider audience [42]. 5.10. The Effect of Action on Knowledge Sharing (Share) Behavior (H10)The study results show that the action variable significantly and positively influenced the knowledge-sharing variable. Consumers’ actions
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