Comment
Author: Admin | 2025-04-27
Hashtag #supplychain to extract the main practices that can be applied in research, thus using UGC as a source. Similarly, Liu et al., (2019) analyzed the challenges and risk factors for mass customization in OM using as data source platforms and social networks (Twitter among them as one of the main sources of information). Based on the results, the authors argued for using new technologies for OM in fashion systems.Furthermore, in an analysis of Twitter messages, Gruber et al., (2015) evaluated the states of crisis in OM, as well as the leadership of executives and members of the company’s top management and the actions they take on social networks. The results of this study revealed the relevance of studying Twitter-based UGC in Twitter from the management perspective on the company level.Likewise, in a case study based on OM, Liao et al., (2021) highlighted the influence of opinion leaders in social networks and innovation in communities. The authors emphasized that Twitter is a valid tool to conduct sentiment analysis and explored its influence on the management of communities on the Internet (Bruns et al., 2014).In another study on exposure to the impact of opinions on social networks, Rad et al., (2018) analyzed UGC linked to opinions about news. The authors explored how these opinions influence the product lifecycle and linked them to companies’ OM strategies. According to the results of this study, modeling and simulation can help to establish future mechanisms to improve both data-driven and operational strategies of a company.Finally,
Add Comment